Route-to-market (RtM)
How a generator converts its output into revenue — through contracted offtake, merchant sales, or a route-to-market agreement with a supplier or trader providing market access.
Every generating asset needs a route from metered output to money. The main options are a long-term PPA with a creditworthy offtaker, selling merchant into the wholesale market, or a route-to-market agreement in which a supplier or trading house provides market access, forecasting and balancing services — usually for smaller or independent generators without their own trading capability.
Route-to-market choices interact directly with financing: lenders generally require a minimum level of contracted revenue, which shapes how much merchant exposure an owner can retain and what PPA structure fits the project.
Structuring against this in a live deal?
ETC prices and executes PPAs across GB — founder-led, from indicative quote to signed contract.